Registration/Welcome coffee
November 5-6, Warsaw
00 Days : 00 Hours : 00 Minutes : 00 Seconds
Chairman of Sport Business Poland
Today, more than ever, Polish sports need development. That’s why, as an independent association, we intend to further stimulate the industry to contribute to positive changes, both in business and systemically.
The upcoming VIII Sport Business Poland Congress is the perfect opportunity to sow the seeds of change by spreading new perspectives, building relationships, and providing business opportunities. Within SBP, we not only support growth but accelerate it by creating optimal conditions – connecting the best in the sports industry, both on and off the field. Through our events, we support this process by offering participants top speakers, the most relevant connections, and the best insights and solutions, because we believe that in a group guided by shared values – SUPPORT, DEVELOPMENT, GOOD AND ETHICAL RELATIONSHIPS – there is the greatest strength.
I encourage you to join us for the VIII edition of the SBP Congress and to explore new development perspectives together.
See you on November 5-6 in Warsaw!
Chairman of Sport Business Poland
The Sport Business Poland Congress, the most important gathering of representatives from the world of sports and sports business, returns in a refreshed format!
On November 5-6, 2024, we will once again provide you with a high-quality space for discussions, exchange of views, and, most importantly, networking with an international group of experts.
During the autumn edition, the event’s agenda will change its usual format. For the first time, on the Main Stage, we will invite all participants to a joint discussion about the future of sports in Europe. The program will also feature four stages focused on selected thematic areas, masterclasses, SBP workshops, and an Industry Evening.
Over the course of two days at the DoubleTree by Hilton Hotel, you will have access to over 30 substantive presentations. Thanks to the Congress’s international format, you will have the opportunity not only to learn about global trends and innovative solutions but also to exchange experiences with top experts from Poland and abroad.
Join us and discover new development perspectives for you and your organization!
EXCEPTIONAL HONOR
For the third time, we will honor representatives of the sports and business industry who, through their charisma, knowledge, and experience, have a real impact on the development of the world of sports and sports business.
Learning from the Best of the Best
Gain knowledge from top experts in your field through intimate, interactive sessions.
A COMBINATION OF CONFERENCE AND WORKSHOPS
During the Congress, you can expect in-depth debates, presentations, One-on-One conversations, masterclasses, and practical workshops featuring top experts from Poland and abroad.
LECTURES AND DISCUSSIONS WITH LEADING EXPERTS
Nearly 130 world-class experts will take the stage across 6 congress venues. By participating in the event, you will broaden your knowledge with international perspectives, discover new viewpoints, and learn about global trends.
NETWORKING AT THE HIGHEST LEVEL
Join us and take advantage of the opportunity to build valuable relationships and exchange experiences in less formal setting.
Registration/Welcome coffee
Official opening of the VIII Sport Business Poland Congress
Tomasz Rożenek
Stowarzyszenie Sport Biznes Polska
Expert Debate
Sporting Future of Europe
Tomasz Rożenek
Stowarzyszenie Sport Biznes Polska
Olivier Jarosz
LTT Sports
Plebiscite of Sport Business Poland Leaders 2024
Coffee break/Networking
Expert Debate
Olympic Games in Poland
Marcin Herra
Stowarzyszenie Sport Biznes Polska
Expert Debate
Sports funding
Tomasz Zahorski
Legia Training Center
Katarzyna Czajka
Saudi Tourism Authority
Piotr Michalczyk
PwC Polska
Jarosław Jurczak
Legia Warszawa
Coffee break/Networking
Presentations in Thematic sessions
Industry Evening – meeting of congress participants
Registration/Welcome coffee
Official opening of the VIII Sport Business Poland Congress
Tomasz Rożenek
Stowarzyszenie Sport Biznes Polska
Presentations on the Main Stage
Expert Debate
Revolution or evolution? A new strategy for funding and engagement of state-owned companies in polish sports
Expert Debate
Domestic and international sports events – Are they profitable and what benefits do they offer for sports, business, and fans?
Krzysztof Kropielnicki
Stowarzyszenie Sport Biznes Polska
Àngels Martín Muñoz
Atos
Marcin Rosengarten
Silesia Diamond League
Grzegorz Łagowski
Grupa InPost
Lunch/Networking
Expert Presentation
Creation and Storytelling: Ways to new and innovative marketing partnerships
Ashley Bendelow
SPORTFIVE UK
Expert Presentation
Activation of sponsorship law – new trends and solutions that influence brand success in sports
Lars Stegelmann
Two Circles
One on One conversation
Best examples of commercial partnerships in sports
Krzysztof Kropielnicki
Stowarzyszenie Sport Biznes Polska
Andy Payne
Interbrand Group
Coffee break/Networking
Expert Debate
Function of agencies in the sports business ecosystem
Krzysztof Kropielnicki
Stowarzyszenie Sport Biznes Polska
Ashley Bendelow
SPORTFIVE UK
Andy Payne
Interbrand Group
Iwona Dziobek
Westminster Group
Industry Evening – meeting of congress participants
Registration/Welcome coffee
Official opening of the VIII Sport Business Poland Congress
Tomasz Rożenek
Stowarzyszenie Sport Biznes Polska
Presentations on the Main Stage
Expert Debate
From vision and strategy to implementation and development of an engaged and aware sports community – different ways to success.
Tomasz Koprowski
Stowarzyszenie Sport Biznes Polska
Benedikt Scholz
Borussia Dortmund
Jose Carlos Loaiza Gallego
La Liga
Martin Stigaard Skammelsen
Aalborg Håndbold
Expert Debate
Global sponsorship – how to implement an effective brand activation strategy within the sports community in collaboration with sports entities?”
Tomasz Koprowski
Stowarzyszenie Sport Biznes Polska
Lunch/Networking
Expert Presentation
In Pursuit of the Holy Grail – How to Increase Attendance and Fan Engagement in Sports
Geoff Wilson
Geoff Wilson Consultancy
Expert Presentation
How to monetize a sports community and generate new sources of funding?
Robert Kisiel
Biuro Reklamy TVP
One on One conversation
Human resources development strategy in the organization
Coffee break/Networking
Expert Debate
Modern building of fan experience during sports events
Florian Riepe
AEG Europe
Jan Schaffner
Riedel Communications
Jakub Rachfalik
Forum by Nowy Styl
Industry Evening – meeting of congress participants
Registration/Welcome coffee
Official opening of the VIII Sport Business Poland Congress
Tomasz Rożenek
Stowarzyszenie Sport Biznes Polska
Presentations on the Main Stage
Expert Presentation
Sports cities of the future – way to a healthy and active society
Expert Debate
Gaps in sports infrastructure – what do we lack for the development and organization of sports
Ewelina Sterczewska
Park Tenisowy Olimpia
Aida Bella
Wojciech Bochnak
Województwo Dolnośląskie
Lunch/Networking
Expert Presentation
Sports as a strategy of major city.
Expert Presentation
Safety and management of sports facilities during sporting events
One on One conversation
Brand engagement in local sports – from evaluate needs to effective sponsorship actions
Coffee break/Networking
Expert Debate
The role and tasks of sports in the local community – from funding and proper infrastructure to increasing physical activity and interest in sports among residents
Wojciech Biliński
Stowarzyszenie Sport Biznes Polska
Krzysztof Pieczyński
Urząd Miasta Katowice
Renata Talarek
i-Sport Group
Tomasz Kulczycki
Polski Związek Piłki Nożnej
Piotr Gruszka
Gruszka Cup
Industry Evening – meeting of congress participants
Registration/Welcome coffee
Official opening of the VIII Sport Business Poland Congress
Tomasz Rożenek
Stowarzyszenie Sport Biznes Polska
Presentations on the Main Stage
Expert Debate
Physical fitness of children and youth in Poland – where are we now, and where can we be in the future?
Expert Debate
A creative approach to sports for children and youth: how to encourage the younger generation to lead an active lifestyle.
Weronika Nowakowska
Biathlon dla Każdego
Monika Pyrek-Rokita
Fundacja Moniki Pyrek
Otylia Jędrzejczak
Polski Związek Pływacki
Agnieszka Kobus-Zawojska
Stowarzyszenie WygrywaMY
Robert Korzeniowski
Stowarzyszenie OlimpijczycyPL
Lunch/Networking
Expert Presentation
Youth Sports Games – the largest amateur sports event in Europe for children and youth.
Slaven Marić
Youth Sports Games
Expert Presentation
What is safeguarding – from theory to practice.
One on One conversation
How to increase children and youth participation in sports using existing sports infrastructure?
Coffee break/Networking
Expert Debate
Sport in the lives of children and youth – can it free young minds?
Industry Evening – meeting of congress participants
Registration/Welcome coffee
Official opening of the VIII Sport Business Poland Congress
Tomasz Rożenek
Stowarzyszenie Sport Biznes Polska
Presentations on the Main Stage
Masterclass
Management of athlete’s image
Masterclass
C-Suite – CEO, COO, CFO, CMO – main trends influencing the future of the sports industry
Olivier Jarosz
LTT Sports
Tomasz Zahorski
Legia Training Center
Jakub Rachfalik
Forum by Nowy Styl
Lunch/Networking
Masterclass
New technologies in sports and their impact on industry development
Łukasz Gąsiorowski
STELLIS
Masterclass
NGO and ESG. Significant Partnerships for Sport and Business – Case Study of the Graj z Głową Foundation
dr Katarzyna Kopeć-Ziemczyk
Ewa Urtnowska
Fundacja „Graj z Głową”
Kinga Achruk
Fundacja „Graj z Głową”
Masterclass
Urban Sports Clubs – The Path to Self-Sufficiency
Konrad Goździor
LTT Sports
Jakub Kot
CMS
Industry Evening – meeting of congress participants
EARLY BIRD REGISTRATION FOR PARTICIPATION PACKAGES BEGINS ON SEPTEMBER 9 AT 8:00 PM!
To ensure your comfort, we have prepared several participation options for the VIII Sport Business Poland Congress. Depending on your preferences, you can choose between in-person attendance (one-day or two-day) or online participation.
Package prices may vary depending on the current stage of sales.
For any additional questions, please feel free to CONTACT the Organizer’s office.
Online Package
50 EUR
Standard Package
150 EUR
VIP Package
400 EUR
Additional options
A night in the DoubleTree by Hilton Hotel Warsaw (Nov 4-5 or Nov 5-6) – 150 EUR
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