The Sport Business Poland Association is a leading platform for sharing knowledge, experiences and best practices, as well as promoting effective collaboration across the sports industry.
As the only association of its kind in Poland, we unite organisations from every sector of the market – regardless of their size or budget – to strengthen and grow the sport-business ecosystem nationwide
We create a space for people with vision, courage, and readiness to act. We connect experiences, build relationships, and work together to ensure that sport and business in Poland are modern and responsible. Our strength lies in collaboration, education, and making a real impact on changes within the industry.
The SBP Gala is a special evening when the entire industry comes together to honor those who are truly shaping Polish sport.
In an elegant setting, we recognize individuals, organizations, and initiatives that, over the past year, have stood out for their courage, effectiveness, and dedication to the development of the sport-business environment. They are the leaders of change, creators of groundbreaking projects, builders of valuable relationships, and ambassadors of progress.
The Gala is not only a moment of recognition but also a space for inspiration and the promotion of best practices. It is an evening where we celebrate not just individual achievements but also the collective strength that comes from the cooperation of the entire industry.
Sport for Brands is an annual conference entirely dedicated to sports sponsorship. It is the largest gathering for brands, agencies, and organizations that build their value through sport. We present reports, case studies, and market practices with a strong focus on effectiveness, innovation, and future-oriented partnerships.
Spring Edition
The spring edition of the SBP Congress is a one-day, nationwide gathering of individuals shaping the future of sport in Poland.
We focus on what matters most to the national industry: sports sponsorship, management of sports organizations, the role of local authorities, promotion of women’s sports, event organization, as well as modern marketing, communication, and innovation.
It is a space for discussions on development directions, exchange of experiences, and building a conscious, professional sports community in Poland.
Autumn Edition
The autumn edition of the SBP Congress is a two-day, international event that brings together diverse perspectives, experiences, and practices from across the world of sport and business.
On the first day, participants attend presentations and debates running simultaneously on multiple thematic stages, featuring experts from all over the Europe. It is a day of intensive knowledge sharing, inspiration, and examples of effective solutions. The day concludes with an industry evening – a more informal gathering that encourages relationship-building and conversations beyond the stage.
On the second day, the focus shifts to practical work – participants engage in smaller group workshops led by experienced industry specialists. This is a space for in-depth learning, networking, and real skill transfer.
A competition that recognizes those who drive change in Polish sport. We honor experienced leaders and authorities whose passion, courage, and innovative approach inspire the entire industry, as well as young talents who are already shaping new directions of development. It is the voice of a community that values people with a mission.
The SBP Magazine is a free source of knowledge for everyone who wants to better understand, co-create, and develop the sport-business market in Poland.
Each issue is produced in collaboration with leading experts from all sectors of the industry, including sports organizations, sponsors, agencies, local authorities, media, and innovators.
We publish reports, interviews, case studies, commentaries, and analyses that inspire action and enhance the skills of the entire industry.
It is a magazine created by practitioners for those who want to stay one step ahead.
Download the SBP Magazine: https://sbpolska.pl/magazyn-sbp/
Sport Business Poland was established in 2020 by 14 industry experts who gained their experience working in sports clubs, agencies, local authorities, and companies sponsoring sport.
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