Sport Business Walk&Run – warm-up session
21-22 October 2025, Warsaw
00 Days : 00 Hours : 00 Minutes : 00 Seconds
Chairman of Sport Business Poland Association
Chairman of Sport Business Poland Association
For the 10th time, representatives from the worlds of sport and business will come together at the Sport Business Poland Congress – a unique event that, in its anniversary edition, will reach an even greater scale!
On October 21–22, 2025, at Warsaw’s DoubleTree by Hilton Hotel, we will provide a space full of insights, inspiration, and real opportunities for collaboration – both nationally and internationally.
The 10th edition is not only a symbolic moment to reflect on the past years of development in sports industry but also the beginning of a new chapter. The event program has been designed with current challenges and the future directions of European sport in mind. On the Main Stage, participants will be invited to a joint discussion on the future of the industry, while dedicated thematic stages, practical masterclasses, and engaging SBP workshops run in parallel.
There will also be time to celebrate – the anniversary Networking Evening will gather key figures from the sports and business world in a truly special atmosphere.
The 10th SBP Congress is more than just an event – it is a shared history, experience, and vision for the future of sport in Europe. Join us and be part of this exceptional edition!
SPECIAL AWARDS
During the jubilee 10th edition of the Sport Biznes Polska Congress, we couldn’t miss the special moment that is the SBP Leaders Awards – an initiative aimed at honoring individuals who truly contribute to the development of the sports industry in Poland.
Learning from the Best of the Best
Gain knowledge from top experts in your field during intimate, interactive sessions.
COMBINATION OF CONFERENCE AND WORKSHOPS
The SBP Congress is two days full of substance and inspiration. The first day features panels and presentations with industry experts – concrete content, authentic conversations, and current trends shaping the world of sport and business. The second day is entirely dedicated to workshops – practical sessions led by specialists, experience exchange, Q&A, and collaborative development of ready-to-implement solutions.
LECTURES AND DISCUSSIONS WITH LEADING EXPERTS
At the 10th edition of the Sport Biznes Poland Congress, speakers from across Europe will take the stage – experts representing various sectors of the sports industry who will share their experiences, perspectives, and proven solutions from the international market
NETWORKING AT THE HIGHEST LEVEL
We’re celebrating the 10th edition of the Sport Biznes Polska Congress in exceptional company! The Networking Evening is a time for informal conversations, new connections, and relationships that grow beyond the stage. It’s top-level networking – in an atmosphere of celebration, inspiration, and a shared passion for sport and business.
Join us and be part of this special moment!
Sport Business Walk&Run – warm-up session
Registration for the SBP Congress
Main Stage
Official Opening of the 10th SBP Congress
Main Stage
SBP Leaders 2025 Awards
Debate
Sports Diplomacy – how to build a country’s global image through sport and what results can be expected?
Power speech
Coffee Break
Presentations in thematic blocks
Coffee Break
Power speech
SBP Anniversary Networking Evening
Sport Business Walk&Run – warm-up session
Registration for the SBP Congress
Main Stage
Official Opening of the 10th SBP Congress
Main Stage
SBP Leaders 2025 Awards
Discussions on the Main Stage
Coffee Break
Case Study
Sports storytelling as part of an advertising campaign – how to build emotional narratives?
Debate
Sprint or marathon? Are long-term partnerships more effective than short-term sponsorship projects?
LUNCH
Insight panel
The transformation of sports content distribution models and its impact on measuring effectiveness and sponsorship performance
Debate
The immeasurable value of sponsorship – how to convince companies to cooperate when expected ROI, AVE, or sporting success is missing?
One-on-One Talk
Sponsor and club: a recipe for success. Case study of the cooperation between InPost and Atlético Madrid
Coffee Break
Main Stage
Power speech
SBP Anniversary Networking Evening
Sport Business Walk&Run – warm-up session
Registration for the SBP Congress
Main Stage
Official Opening of the 10th SBP Congress
Main Stage
SBP Leaders 2025 Awards
Discussions on the Main Stage
Coffee Break
Case Study
The new face of a Sports Federation – how to effectively implement changes that impact image, management, and financing
Case Study
How to build a strong sports brand and grow a fan community? (Belfast Giants)
Insight panel
Data-driven growth – how data is transforming sports, fans, and clubs
LUNCH
Debate
Fan engagement in sports – investment or obligation?
Debate
New formats for driving interest in sport – how organizations, sponsors, and media develop and popularize different disciplines
One-on-One Talk
The athlete as a brand – how to build a strong personal brand during and after a career
Coffee Break
Main Stage
Power speech
SBP Anniversary Networking Evening
Sport Business Walk&Run – warm-up session
Registration for the SBP Congress
Main Stage
Official Opening of the 10th SBP Congress
Main Stage
SBP Leaders 2025 Awards
Discussions on the Main Stage
Coffee Break
Case Study
National strategy for the development of sport
Case Study
Digitalization in sports – technology transforming management and fan experiences with sports organizations
Insight panel
Trends in sports broadcasting consumption amid demographic challenges – who watches sports on TV and online?
LUNCH
Debate
The future of women’s sports – development directions, challenges, and advertising potential for brands
Debate
Promoting and developing niche sports – how to break into the mainstream?
One-on-One Talk
AI in the development and management of sports organizations
Coffee Break
Main Stage
Power speech
SBP Anniversary Networking Evening
Sport Business Walk&Run – warm-up session
Registration for the SBP Congress
Main Stage
Official Opening of the 10th SBP Congress
Main Stage
SBP Leaders 2025 Awards
Discussions on the Main Stage
Coffee Break
Case Study
How to measure the effectiveness and rationale of municipal sports spending – success or social engagement?
Insight panel
How to engage the silver generation in cities and regions
LUNCH
Debate
Mass sport vs. elite sport – who benefits more from public support and why?
Debate
Can local governments afford to build and maintain modern sports infrastructure?
One-on-One Talk
Local sports ambassador – how to engage athletes in promoting and developing sport in their city
Coffee Break
Main Stage
Power speech
SBP Anniversary Networking Evening
Registration for the SBP Congress
Main Stage
Official Opening of the 10th SBP Congress
Main Stage
SBP Leaders 2025 Awards
Discussions on the Main Stage
Coffee Break
Case Study
The role of cybersecurity in sports and business – how to protect data, reputation, and performance in the digital age
Case Study
How to effectively use existing infrastructure and city resources for organizing sports events
Insight panel
Building the spectator experience at events – what do fans expect from sports events?
LUNCH
Debate
The future of sports infrastructure – how technology impacts quality, safety, and fan experience during sports events
Debate
How to create spaces for engaging residents and tourists during major sports events
One-on-One Talk
Sport in the heart of the city – new event formats bringing sports closer to people
Coffee Break
Main Stage
Power speech
SBP Anniversary Networking Evening
Sport Business Walk&Run – warm-up session
Registration for the SBP Congress
Main Stage
Official Opening of the 10th SBP Congress
Main Stage
SBP Leaders 2025 Awards
Discussions on the Main Stage
Coffee Break
Masterclass
“Financial 1st League” – premiere of the Grant Thornton and Betclic 1st League Report
Masterclass
Prevention and prophylaxis – mental and physical health at the center of sport
Masterclass
The sports business of tomorrow through the eyes of Future Leaders of Sport Business Poland
LUNCH
Masterclass
The role of managerial education in the professionalization of Polish sport
Debate
First whistle – presentation of the slogan and schedule for the FIFA U-20 Women’s World Cup
Masterclass
Record-breaking sponsorship partnership. Behind the scenes and activations of Betclic 1st League.
Coffee Break
Main Stage
Power speech
SBP Anniversary Networking Evening
For your convenience, we have prepared several options for participating in the 10th Sport Business Poland Congress. Depending on your preferences, you can choose between in-person participation or online participation.
*Package prices may vary depending on the current stage of sales.
If you have any additional questions, please CONTACT the Organizer’s office.
Online
75 EUR
Standard
175 EUR
VIP
525 EUR
Opcje dodatkowe
21-22 October 2025 DoubleTree by Hilton
ul. Skalnicowa 21 Warszawa
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