Managing Director
With more than 25 years of leadership experience in the sports, esports, and sponsorship industries, I bring a deep and proven track record of driving growth, innovation, and measurable impact. Throughout my career, I have worked with some of the most recognized brands in sports marketing and sponsorship analytics.
I began my professional journey at the pioneering startup SPORT+MARKT in Cologne, Germany, where I spent nearly two decades contributing to the company’s growth and evolution. In 2005, I was appointed Member of the Board, and following the company’s acquisition by Repucom, I served as Managing Director D/A/CH from 2013 to 2016. After Nielsen’s acquisition of Repucom in 2016, I continued as Managing Director until 2018, helping to integrate and expand the business within the global Nielsen Sports framework.
In 2019, I transitioned to the esports sector as SVP Partnership Management at ESL, the world’s leading provider of esports competitions and events, where I oversaw strategic partnerships and commercial growth until 2022.
Following a brief engagement with the Danish agency Above Sports in 2023, I co-founded OLOQIQI GmbH in April 2024 together with Susanne Möckel, where I currently serve as Managing Partner. OLOQIQI is an innovative startup specializing in AI-driven, automated solutions for measuring and predicting TV and streaming audience ratings.
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