Florian Riepe

Florian Riepe is a seasoned professional in the sports marketing and entertainment industry, currently serving as the Senior Director of Partnership Activation at Anschutz Entertainment Group (AEG) in Germany. Based in Berlin and Hamburg, Florian brings a wealth of experience spanning over 25 years, with a proven track record of driving business development and innovative marketing strategies.

Prior to joining AEG in October 2023, Florian held key leadership roles at prominent organizations, including Production Resource Group, where he served as Head of Sports & Special Events. In this capacity, he was instrumental in expanding business opportunities across traditional sports, esports, and special events. His earlier roles also include contributions as the Senior Vice President of Marketing & International Markets at HSV, where he led various initiatives including game day operations, the establishment of an esports team and an internationalisation strategy process.

Florian’s experience extends internationally, having served as Managing Director for Lagardère Unlimited Events in North America, where he successfully managed the ITU World Triathlon Grand Final in Chicago. He has also held senior positions at SPORTFIVE and UFA Sports.

Florian’s career is marked by a deep understanding of brand strategy, sponsorship activation, and market development across various sports disciplines. He has played a crucial role in driving international marketing strategies and enhancing fan engagement through innovative projects and community initiatives.