VI SPORT BUSINESS POLAND CONGRESS
21-22.11.2023 WARSAW
VI SPORT BUSINESS POLAND CONGRESS
21.11.2023 WARSAW, POLAND
LOCATION OF THE 6TH CONGRESS SPORT BUSINESS POLAND
VI SPORT BUSINESS POLAND CONGRESS PROGRAM
21.11.2023 WARSAW, POLAND

The first day of SBP Congress (November 21) remains in the appreciated formula of five thematic blocks. Each of them includes numerous activities, such as inspirational discursive panels, presentations from the top experts and one-on-one talks. On the second day (November 22) the factual knowledge will meet with the practice during the workshops. The program was created in cooperation with the members of the Sport Business Poland Program Council.

SECTION FOR THE SPORTS ORGANISATIONS
8:00 - 9:30
Registration/Welcome Coffee
9:25 - 9:30
6th Sport Biznes Polska Congress Opening Ceremony

Tomasz Koprowski

[Sport Business Poland Association]
9:30 - 10:00
‘Sport Business Poland Leaders 2023’ Contest - Winners’ announcement
10:00 - 10:30
Coffee Break/Networking
10:30 - 11:30
(EXPERTS DEBATE) The Future of European Sports - How to define the way of changes and how to adapt the management, financial and development model to the needs and possibilities of the organisation in an effective way?

Olivier Jarosz

[LTT Sports]

Luca Militti

[AS Monaco]

Yurii Svyrydov

[FC Shakhtar Donetsk]

Piotr Należyty

[Superliga]

Aslı E. Koç Tiryaki

[Istanbul Başakşehir]

Marcin Animucki

[Ekstraklasa S.A]

Dominic Hayes

[World Rugby]
11:30 - 12:00
Coffee Break/Networking
12:00 - 13:00
EXPERTS DEBATE) New trends in creating and realising marketing strategy - how do European sports organisations react to fans' and business partners' needs?

Krzysztof Kropielnicki

[Sport Business Poland Association]

Radosław Piesiewicz

[Polish Olympic Committee]

Ignas Vyšniauskas

[BC Zalgiris Kaunas]

Jozef Liba

[Slovak Olympic Committee]

Filip Suman

[Czech Olympic Committee]

Benjamin Stoll

[International Ski and Snowboard Federation (FIS)]

Marcin Herra

[Legia Warszawa]
13:00 - 13:30
Coffee Break/Networking
13:30 - 14:00
(PRESENTATION) The new wave of ai-driven fan communication and support
14:00 - 14:30
(PRESENTATION) When innovation meets creation – changing the game with technology

Jeffrey Strössner

[RIEDEL Communications ]
14:30 - 15:15
Lunch/networking
15:15 - 15:45
One vs one talk

Olivier Jarosz

[LTT Sports]

Éric Abidal

[Former FC Barcelona player]
15:45 - 16:15
(EXPERT PANEL) DNA of Sports Success: Discover the Secrets of the Genes of Champions

Jakub Siska

[DNA ERA]

Lukáš Kendra

[Premium Brands]
16:15 - 16:30
Coffee Break/Networking
16:30 - 17:30
(EXPERTS DEBATE) Building attendance at sports events - how can various disciplines effectively reach their fans, create untypical promotion activities and finally, reach their goals?

Tomasz Koprowski

[Sport Business Poland Association]

Marta Zawadzka

[International Ice Hockey Federation]

Marcin Rosengarten

[Silesia Diamond League]

Dominik Nowacki

[Tor Służewiec]

Weronika Nowakowska

[Biathlon for Everyone ]
17:30 - 17:45
6th Sport Biznes Polska Congress 1st Day Ending
20:30 - 1:30
6th Sport Biznes Polska Congress Industry Evening for the participants
SECTION FOR SPORTS SPONSORS
8:00 - 9:30
Registration/Welcome Coffee
9:25 - 9:30
6th Sport Biznes Polska Congress Opening Ceremony

Tomasz Koprowski

[Sport Business Poland Association]
9:30 - 10:00
‘Sport Business Poland Leaders 2023’ Contest - Winners’ announcement
10:00 - 10:30
Coffee Break/Networking
10:30 - 11:30
(EXPERTS DEBATE) 2024 - The year of sports’ emotions in Europe! How the Olympic Games and EURO 2024 will impact brands sponsoring activities, project activation and using sport in communication with customers

Tomasz Rożenek

[SPORTFIVE Poland]

Mateusz Małek

[Blachotrapez Group]

Anna Szuszkiewicz

[Wirtualna Polska Group]

Daniela Bauer

[Allianz]

Andy Payne

[Interbrand]
11:30 - 12:00
Coffee Break/Networking
12:00 - 13:00
(EXPERTS DEBATE) Sports ambassadors of brands - how to find a proper voice to kick-start a brand on a local, national or European market?

Magdalena Dyderska

[MPWiK S.A. in Wroclaw]

Aleksandra Marciniak

[Sport Business Poland Association]

Marcin Schmidt

[Just Eat Takeaway]

Aida Bella

[Totalizator Sportowy]

Agata Pniewska

[Orlen S.A.]
13:00 - 13:30
Coffee Break/Networking
13:30 - 14:00
(PRESENTATION) Using new technologies and digital solutions in sports sponsorship - how to maximise the efficiency of the sponsorship activities and stand out from the other companies?
14:00 - 14:30
(PRESENTATION) Brand’s marketing strategy - the key to activation and reaching targets in a sponsoring project
14:30 - 15:15
Lunch/networking
15:15 - 15:45
One vs one talk
15:45 - 16:15
(PRESENTATION) Sports – the most important bastion of live television. How to communicate effectively and in a non-standard way during major sporting events

Robert Kisiel

[TVP Advertising Office]
16:15 - 16:30
Coffee Break/Networking
16:30 - 17:30
(EXPERTS DEBATE) Is sports sponsorship an efficient tool for brands to achieve selling, promotion and social targets and how to measure its efficiency?

Marian Ziburske

[Westminster Group]

Michał Gradzik

[Sponsoring Insight ]

Piotr Szefer

[PKO Bank Polski]

Marcin Żukowski

[Trefl Group]

Daniel Gryt

[TAURON]
17:30 - 17:45
6th Sport Biznes Polska Congress 1st Day Ending
20:30 - 1:30
6th Sport Biznes Polska Congress Industry Evening for the participants
SECTION FOR LOCAL GOVERNMENTS
8:00 - 9:30
Registration/Welcome Coffee
9:25 - 9:30
6th Sport Biznes Polska Congress Opening Ceremony

Tomasz Koprowski

[Sport Business Poland Association]
9:30 - 10:00
‘Sport Business Poland Leaders 2023’ Contest - Winners’ announcement
10:00 - 10:30
Coffee Break/Networking
10:30 - 11:30
(EXPERTS DEBATE) European models of financing, managing and developing sports on a local ground

Rafał Szczepkowski

[Union of Polish Metropolises]

Edvinas Eimontas

[Vilnius City Municipality]

Janusz Samel

[Warsaw City Hall]

dr Jakub Kosowski

[Lublin City Hall]

Bartłomiej Bartczak

[Gubin City Hall]

Adam Metelski

[LTT Sports]

Waldemar Bojarun

[Katowice City Hall]
11:30 - 12:00
Coffee Break/Networking
12:00 - 13:00
(EXPERTS DEBATE) International cooperation in promoting and developing sports by the local authorities - why is it worth and what chances and possibilities does it create for the towns, cities, regions and countries in the light of the European Games Kraków-Małopolska 2023?

Jakub Kłyszejko

[Sportmarketing.pl]

Iwona Łotysz

[European Olympic Committees ]

Janusz Kozioł

[Cracow City Hall/European Games 2023]

Michał Langer

[European Games 2023]

Adam Konopka

[Polish Fencing Association]

Jarosław Gutowski

[Rzeszów City Hall]
13:00 - 13:30
Coffee Break/Networking
13:30 - 14:00
(PRESENTATION) Sport in the city's development and promotion strategy - case study of World Athletics Championships Budapest 2023

György Bence

[World Athletics Championships Budapest 2023]
14:00 - 14:30
(PRESENTATION) Active Cities – how to effectively support physical activity among residents through new technologies?

Tomasz Dobrowolski

[Active Cities]
14:30 - 15:15
Lunch/networking
15:15 - 15:45
Expert Conversation

Jozef Liba

[Slovak Olympic Committee]

Krzysztof Kropielnicki

[Sport Business Poland Association]

Marcin Nowak

[European Games 2023]
15:45 - 16:15
(PRESENTATION) Sport for people – how to effectively cooperate between a sports club, local government and residents?

Radosław Bielecki

[Come-On Tennis Club Wroclaw]
16:15 - 16:30
Coffee Break/Networking
16:30 - 17:30
(EXPERTS DEBATE) The role and tasks of a local authority in releasing sports talents and propagating sports among children and young people.

Wojciech Biliński

[Sport Business Poland Association]

Krzysztof Pieczyński

[Katowice City Hall]

Alicja Tchórz

[Our Masters]

Łukasz Porycki

[Lubusz Voivodeship]

Tomasz Szymański

[Leszczyńskie Centrum Biznesu]
17:30 - 17:45
6th Sport Biznes Polska Congress 1st Day Ending
20:30 - 1:30
6th Sport Biznes Polska Congress Industry Evening for the participants
SECTION FOR SPORTS VENUES AND CENTERS
8:00 - 9:30
Registration/Welcome Coffee
9:25 - 9:30
6th Sport Biznes Polska Congress Opening Ceremony

Tomasz Koprowski

[Sport Business Poland Association]
9:30 - 10:00
‘Sport Business Poland Leaders 2023’ Contest - Winners’ announcement
10:00 - 10:30
Coffee Break/Networking
10:30 - 11:30
(EXPERTS DEBATE) Local sports centre as a key element of development, promotion and management of sports in the local area. Where to find advantages and how to cooperate with the closest surroundings effectively?

Kornel Eljaszewicz

[Totalizator Sportowy]

Michał Gradzik

[Sponsoring Insight ]

Tomasz Zahorski

[Legia Training Center]

Grzegorz Benedykciński

[Grodzisk Mazowiecki City Hall]

Marcin Żyłowski

[Ministry of Sport and Tourism]
11:30 - 12:00
Coffee Break/Networking
12:00 - 13:00
(EXPERTS DEBATE) How to go through the entire process of building, developing or modernising sports infrastructure corresponding to the inhabitants' and tourists' needs?

Agnė Grendelė

[National Stadium Park in Vilnius]

Michael Hapka

[MNH Management Consulting International]

Adam Horodecki

[Forum by Nowy Styl]

Joanna Kasprzak- Perka

[CSR Słowianka Gorzów Wielkopolski]

Kamil Rdzanek

[Immergas]

Mariusz Gawlik

[Lower Silesian Sports Center Polana Jakuszycka]
13:00 - 13:30
Coffee Break/Networking
13:30 - 14:00
(PRESENTATION) New trends in sports venues design

Rita Ochoa

[AFL Architects ]
14:00 - 14:30
(EXPERT PANEL) How to effectively plan and implement effective solutions in the process of equipping a sports facility - case study of the Eintracht Frankfurt Stadium

Sergiusz Ryczel

[Journalist]

Dariusz Cholewa

[Grupa Azoty Compounding]

Jakub Rachfalik

[Forum by Nowy Styl]
14:30 - 15:15
Lunch/networking
15:15 - 15:45
One vs one talk

Kamil Kukułka

[Sport Innovation]

Robert Fitzpatrick

[CEOSSE Arena Belfast]
15:45 - 16:15
(PRESENTATION) Modern sports facility – how does the sustainable development strategy influence the facility's marketing and sponsoring activities?

Konrad Kozioł

[PreZero Arena Gliwice]
16:15 - 16:30
Coffee Break/Networking
16:30 - 17:30
(EXPERTS DEBATE) Good practices and solutions in the management, operation and financing of sports facilities in Poland

Monika Tkaczyk

[Koszalin Sports Facilities Management Board]

Magdalena Sekuła

[ERGO ARENA]

Paweł Chomentowski

[PreZero Arena Gliwice]

Adam Soroko

[Bydgoszcz Sports Center]

Piotr Ordon

[Włocławek Sports center]

Łukasz Kucharski

[Łódź Sports center]
17:30 - 17:45
6th Sport Biznes Polska Congress 1st Day Ending
20:30 - 1:30
6th Sport Biznes Polska Congress Industry Evening for the participants
SECTION FOR ENTERTAINMENT INDUSTRY
8:00 - 9:30
Registration/Welcome Coffee
9:25 - 9:30
6th Sport Biznes Polska Congress Opening Ceremony

Tomasz Koprowski

[Sport Business Poland Association]
9:30 - 10:00
‘Sport Business Poland Leaders 2023’ Contest - Winners’ announcement
10:00 - 10:30
Coffee Break/Networking
10:30 - 11:30
(EXPERTS DEBATE) How will the betting and games of chance market in Poland change? Is there still room for new entities?

Adam Lamentowicz

[Superbet Group]

Jakub Kłyszejko

[Sportmarketing.pl]

Olgierd Cieślik

[Totalizator Sportowy]
11:30 - 12:00
Coffee Break/Networking
12:00 - 13:00
(EXPERTS DEBATE) The future of sports aviation in Poland – how to influence the development of the discipline, the interest of partners and create new solutions?

Krzysztof Sondej

[Polish Academy of Air Sports AVIATORNIA Foundation]

Arkadiusz Iwański

[Polish Aero Club]

Serafina Ogończyk-Mąkowska

[International Aviation Federation]

Łukasz Wójcik

[Air sports competitor]
13:00 - 13:30
Coffee Break/Networking
13:30 - 14:00
(PRESENTATION) Popularization of chess among children and youth in Poland

Szymon Walter

[We Play Chess]
14:00 - 14:30
(PRESENTATION) Who is an esports viewer? Opportunities and possibilities for the industry resulting from a nationwide study

Hubert Habas

[FRENZY]
14:30 - 15:15
Lunch/networking
15:15 - 15:45
One vs one talk

Robert Kubica

[Racing driver]

Krystian Sobierajski

[Polsat Sport]
15:45 - 16:15
(PRESENTATION) Fan customer experience during sports events, in the context of the proposed entertainment during breaks in the game

Małgorzata Wrońska

[Cheer Project]
16:15 - 16:30
Coffee Break/Networking
16:30 - 17:30
(EXPERTS DEBATE) Why are so few women in esports? How effectively fight stereotypes and strengthen the role of women in the esports environment?

Urszula Klimczak

[Natus Vincere]

Magdalena Talma

[Polish Esports League]
17:30 - 17:45
6th Sport Biznes Polska Congress 1st Day Ending
20:30 - 1:30
6th Sport Biznes Polska Congress Industry Evening for the participants
WARSZTATY DRUGIEGO DNIA VI KONGRESU SBP

The second day of the Sport Biznes Polska Congress (November 22, 2023) is the practical workshop time. On this day we meet in smaller groups – we focus on interactive and practical training. Our experts will introduce you to new trends and will present interesting and innovative solutions, and also tools you can implement in your daily activities successfully. In addition, workshop participants will also receive a certificate confirming the development of professional qualifications!

The workshops are conducted only in Polish language.

SPEAKERS
21.11.2023 WARSAW

Tomasz Koprowski

[Sport Business Poland Association]

Olivier Jarosz

[LTT Sports]

Luca Militti

[AS Monaco]

Yurii Svyrydov

[FC Shakhtar Donetsk]

Éric Abidal

[Former FC Barcelona player]

Jozef Liba

[Slovak Olympic Committee]

Piotr Należyty

[Superliga]

Krzysztof Kropielnicki

[Sport Business Poland Association]

Aslı E. Koç Tiryaki

[Istanbul Başakşehir]

Jeffrey Strössner

[RIEDEL Communications ]

Marta Zawadzka

[International Ice Hockey Federation]

Marcin Rosengarten

[Silesia Diamond League]

Dominik Nowacki

[Tor Służewiec]

Tomasz Rożenek

[SPORTFIVE Poland]

Marcin Schmidt

[Just Eat Takeaway]

Aleksandra Marciniak

[Sport Business Poland Association]

Robert Kisiel

[TVP Advertising Office]

Marian Ziburske

[Westminster Group]

Michał Gradzik

[Sponsoring Insight ]

Rafał Szczepkowski

[Union of Polish Metropolises]

Tomasz Dobrowolski

[Active Cities]

Janusz Kozioł

[Cracow City Hall/European Games 2023]

Marcin Nowak

[European Games 2023]

Kornel Eljaszewicz

[Totalizator Sportowy]

Tomasz Zahorski

[Legia Training Center]

Rita Ochoa

[AFL Architects ]

Konrad Kozioł

[PreZero Arena Gliwice]

Agnė Grendelė

[National Stadium Park in Vilnius]

Małgorzata Wrońska

[Cheer Project]

Hubert Habas

[FRENZY]

Radosław Piesiewicz

[Polish Olympic Committee]

Filip Suman

[Czech Olympic Committee]

Michał Langer

[European Games 2023]

Adam Konopka

[Polish Fencing Association]

Iwona Łotysz

[European Olympic Committees ]

Krzysztof Sondej

[Polish Academy of Air Sports AVIATORNIA Foundation]

Maciej Stroiński

[Cavaliada Tour]

Wojciech Biliński

[Sport Business Poland Association]

Benjamin Stoll

[International Ski and Snowboard Federation (FIS)]

Marcin Animucki

[Ekstraklasa S.A]

Aida Bella

[Totalizator Sportowy]

Radosław Bielecki

[Come-On Tennis Club Wroclaw]

Jakub Rachfalik

[Forum by Nowy Styl]

Mariusz Gawlik

[Lower Silesian Sports Center Polana Jakuszycka]

Michael Hapka

[MNH Management Consulting International]

Adam Horodecki

[Forum by Nowy Styl]

Mateusz Małek

[Blachotrapez Group]

Kamil Rdzanek

[Immergas]

Edvinas Eimontas

[Vilnius City Municipality]

Szymon Walter

[We Play Chess]

Agata Pniewska

[Orlen S.A.]

Anna Szuszkiewicz

[Wirtualna Polska Group]

Ignas Vyšniauskas

[BC Zalgiris Kaunas]

Adam Lamentowicz

[Superbet Group]

Robert Kubica

[Racing driver]

Magdalena Dyderska

[MPWiK S.A. in Wroclaw]

Jakub Kłyszejko

[Sportmarketing.pl]

Krzysztof Pieczyński

[Katowice City Hall]

Olgierd Cieślik

[Totalizator Sportowy]

Weronika Nowakowska

[Biathlon for Everyone ]

Łukasz Borowiak

[Leszno City Hall]

Alicja Tchórz

[Our Masters]

Jarosław Gutowski

[Rzeszów City Hall]

Marcin Herra

[Legia Warszawa]

Magdalena Talma

[Polish Esports League]

Dariusz Cholewa

[Grupa Azoty Compounding]

Urszula Klimczak

[Natus Vincere]

Łukasz Porycki

[Lubusz Voivodeship]

Monika Tkaczyk

[Koszalin Sports Facilities Management Board]

Magdalena Sekuła

[ERGO ARENA]

Piotr Szefer

[PKO Bank Polski]

Joanna Kasprzak- Perka

[CSR Słowianka Gorzów Wielkopolski]

György Bence

[World Athletics Championships Budapest 2023]

Grzegorz Benedykciński

[Grodzisk Mazowiecki City Hall]

Krystian Sobierajski

[Polsat Sport]

Jakub Siska

[DNA ERA]

Lukáš Kendra

[Premium Brands]

Marcin Żukowski

[Trefl Group]

dr Jakub Kosowski

[Lublin City Hall]

Janusz Samel

[Warsaw City Hall]

Marcin Żyłowski

[Ministry of Sport and Tourism]

Kamil Kukułka

[Sport Innovation]

Adam Soroko

[Bydgoszcz Sports Center]

Robert Fitzpatrick

[CEOSSE Arena Belfast]

Daniel Gryt

[TAURON]

Piotr Ordon

[Włocławek Sports center]

Sergiusz Ryczel

[Journalist]

Łukasz Kucharski

[Łódź Sports center]

Arkadiusz Iwański

[Polish Aero Club]

Łukasz Wójcik

[Air sports competitor]

Serafina Ogończyk-Mąkowska

[International Aviation Federation]

Bartłomiej Bartczak

[Gubin City Hall]

Dominic Hayes

[World Rugby]

Daniela Bauer

[Allianz]

Andy Payne

[Interbrand]

Adam Metelski

[LTT Sports]

Waldemar Bojarun

[Katowice City Hall]

Tomasz Szymański

[Leszczyńskie Centrum Biznesu]

Paweł Chomentowski

[PreZero Arena Gliwice]
PARTICIPATION TICKETS
21 - 22.11.2023 WARSAW

For your comfort, we have prepared several variants of participation in the VI Sport Business Poland Congress. Depending on your preferences, you can choose to participate on-site or online. Online access applies only to the first day of the SBP Congress.

When choosing on-site tickets, it is possible to take advantage of a 1-day ticket covering only the conference.

*Ticket pricing may vary depending on the current stage of sale.

Participation regulations

If you have any additional questions, please contact the Sport Business Poland office:

Projekt bez nazwy
Damian Sujkowski
Marketing and Sales Specialist
+48 739 694 645
TICKETS
21.11.2023 WARSAW, POLAND
ONLINE

50 € (net)

  1.  Online access for the first day of the VI SBP Congress
  2.  Simultaneous translation
  3. Certificate of participation
  4. Congress Recordings
CONFERENCE

150 € (net)

  1. Access for the first day of the VI SBP Congress
  2.  Simultaneous translation
  3. Certificate of participation
  4. Congress recordings
  5. Welcome Pack
  6.  Access to the networking platform and meeting zone
  7.   Lunch and coffee breaks
PARTNERS OF THE VI SPORT BUSINESS POLAND CONGRESS
21 - 22.11.2023 WARSAW, POLAND
STRATEGIC PARTNERS
MAIN PARTNERS
PARTNERS
SECTION PARTNERS
MEDIA PARTNERS
CONTACT
21 - 22.11.2023 WARSAW, POLAND

Damian Sujkowski

[ Specialist sales and marketing]
+48 739 694 645
NEWS
21 - 22.11.2023 WARSAW, POLAND
DOŁĄCZ DO GRONA CZŁONKÓW STOWARZYSZENIA SPORT BIZNES POLSKA »»
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