VIII Congress Sport Business Poland

November 5-6, Warsaw

00 Days : 00 Hours : 00 Minutes : 00 Seconds

8th Congress Sport Business Poland

November 5-6, 2024 DoubleTree by Hilton
ul. Skalnicowa 21 Warsaw

Speakers

Ashley Bendelow
Chief Creative Officer
SPORTFIVE UK
Andy Payne
Global Chief Experience & Design Officer
Interbrand Group
Àngels Martín Muñoz
General Manager Olympics
Atos
Jose Carlos Loaiza Gallego
Strategic International Development Senior Manager
La Liga
Martin Stigaard Skammelsen
Marketing Director
Aalborg Håndbold
Renata Talarek
CEO
i-Sport Group
Michał Bartnicki
Social Media Coordinator and Creator
FIFA
Marcin Rosengarten
CEO
Silesia Diamond League
Lars Stegelmann
Director Marketing & Consultancy
Two Circles
Kamil Koniuszewski
Deputy Director
Gdański Ośrodek Sportu
Jan Schaffner
Program Manager Americas
Riedel Communications
Geoff Wilson
Geoff Wilson Consultancy
Florian Riepe
Senior Director – Partnership Activation
AEG Europe
Benedikt Scholz
Director Internationalization & Commercial Partnerships
Borussia Dortmund

Agenda

Day I (5.11.2024)
08:00 – 09:25

Registration/Welcome coffee

09:25 – 09:30

Official opening of the VIII Sport Business Poland Congress

Tomasz Rożenek

Stowarzyszenie Sport Biznes Polska

09:30 – 10:00

Expert Debate

Olympic Games in Poland

Marcin Herra

Stowarzyszenie Sport Biznes Polska

Anthony Piqueras

Paris 2024 Olympic and Paralympic Organising Committee

Robert Korzeniowski

Doradca Ministra Sportu i Turystyki ds. Strategii Sportu

10:00 – 10:30

Plebiscite of Sport Business Poland Leaders 2024

10:30 – 11:15

Coffee break/Networking

11:15 – 11:45

Expert Debate

Future of sport in Europe

Tomasz Rożenek

Stowarzyszenie Sport Biznes Polska

Olivier Jarosz

LTT Sports

Dejan Plastovski

MINISTRY OF THE ECONOMY, TOURISM AND SPORT, REPUBLIC OF SLOVENIA

Łukasz Wojtowicz

UEFA Events SA

11:45 – 12:15

Expert Debate

Sports funding

Tomasz Zahorski

Legia Training Center

Katarzyna Czajka

Women Leaders in Business Foundation

Piotr Michalczyk

PwC Polska

Jarosław Jurczak

Legia Warszawa

12:15 – 13:00

Coffee break/Networking

13:00 – 18:00

Presentations in Thematic sessions

20:00 – 01:00

Industry Evening – meeting of congress participants

08:00 – 09:25

Registration/Welcome coffee

09:25 – 09:30

Official opening of the VIII Sport Business Poland Congress

Tomasz Rożenek

Stowarzyszenie Sport Biznes Polska

09:30 – 13:00

Presentations on the Main Stage

13:00 – 13:45

Expert Debate

Revolution or evolution? A new strategy for funding and engagement of state-owned companies in polish sports

Tomasz Rożenek

Stowarzyszenie Sport Biznes Polska

13:50 – 14:35

Expert Debate

Domestic and international sports events – Are they profitable and what benefits do they offer for sports, business, and fans?

Marcin Rosengarten

Silesia Diamond League

Grzegorz Łagowski

Grupa InPost

14:35 – 15:35

Lunch/Networking

15:20 – 15:45

Expert Presentation

Trends and solutions that influence brand success in sports

Lars Stegelmann

Two Circles

15:50 – 16:30

Expert Presentation

Creation and Storytelling: Ways to new and innovative marketing partnerships

Ashley Bendelow

SPORTFIVE UK

16:35 – 17:00

One on One conversation

Best examples of commercial partnerships in sports

Andy Payne

Interbrand Group

17:00 – 17:15

Coffee break/Networking

17:15 – 18:00

Expert Debate

Function of agencies in the sports business ecosystem

Krzysztof Kropielnicki

Stowarzyszenie Sport Biznes Polska

Ashley Bendelow

SPORTFIVE UK

Andy Payne

Interbrand Group

Iwona Dziobek

Westminster Group

Marcin Trzepla

DDB Warszawa

20:00 – 01:00

Industry Evening – meeting of congress participants

08:00 – 09:25

Registration/Welcome coffee

09:25 – 09:30

Official opening of the VIII Sport Business Poland Congress

Tomasz Rożenek

Stowarzyszenie Sport Biznes Polska

09:30 – 13:00

Presentations on the Main Stage

13:00 – 13:45

Expert Debate

From vision and strategy to implementation and development of an engaged and aware sports community – different ways to success.

Tomasz Koprowski

Stowarzyszenie Sport Biznes Polska

Benedikt Scholz

Borussia Dortmund

Martin Stigaard Skammelsen

Aalborg Håndbold

Tomasz Stamirowski

Widzew Łódź

13:50 – 14:35

Expert Debate

Global sponsorship – how to implement an effective brand activation strategy within the sports community in collaboration with sports entities?”

Tomasz Koprowski

Stowarzyszenie Sport Biznes Polska

Marek Szkolnikowski

Grupa InPost

Krzysztof Sikora

Zondacrypto

Mateusz Małek

Grupa Blachotrapez

14:35 – 15:35

Lunch/Networking

15:35 – 16:00

Expert Presentation

In Pursuit of the Holy Grail – How to Increase Attendance and Fan Engagement in Sports

Geoff Wilson

Geoff Wilson Consultancy

16:05 – 16:30

Expert Presentation

Great Events, Great Victories: How to create a championship-level marketing campaign. A case study of advertising campaigns from EURO 2024 and the Olympic Games

Robert Kisiel

Biuro Reklamy TVP

16:35 – 17:00

Expert Presentation

Behind the scenes of social bookmaking activism in Poland

17:00 – 17:15

Coffee break/Networking

17:15 – 18:00

Expert Debate

Modern building of fan experience during sports events

Marian Kmita

Telewizja Polsat

Florian Riepe

AEG Europe

Jan Schaffner

Riedel Communications

Jakub Rachfalik

Forum by Nowy Styl

Paula Gibała

Nowy Styl

20:00 – 01:00

Industry Evening – meeting of congress participants

08:00 – 09:25

Registration/Welcome coffee

09:25 – 09:30

Official opening of the VIII Sport Business Poland Congress

Tomasz Rożenek

Stowarzyszenie Sport Biznes Polska

09:30 – 13:00

Presentations on the Main Stage

13:00 – 13:45

Expert Debate

Sports cities of the future – way to a healthy and active society

Claudine Breton

Think Sport

Dorota Ognicha

Ministerstwo Sportu i Turystyki

Janusz Kozioł

Urząd Miasta Kraków

13:50 – 14:35

Expert Debate

Gaps in sports infrastructure – what do we lack for the development and organization of sports

Ewelina Sterczewska

Park Tenisowy Olimpia

Wojciech Bochnak

Województwo Dolnośląskie

Maciej Szymański

Widzew Łódź

14:35 – 15:35

Lunch/Networking

15:35 – 16:00

Expert Presentation

Sports as a strategy of major city.

16:05 – 16:30

Expert Presentation

What are the benefits of hosting a major sporting event for the host country/city – A case study of UEFA EURO 2024

Łukasz Wojtowicz

UEFA Events SA

16:35 – 17:00

Expert Presentation

Sports as a school of life – Why does ORLEN need sports ORLEN?

17:00 – 17:15

Coffee break/Networking

17:15 – 18:00

Expert Debate

The role and tasks of sports in the local community – from funding and proper infrastructure to increasing physical activity and interest in sports among residents

Renata Talarek

i-Sport Group

Piotr Gruszka

Gruszka Cup

Krzysztof Pieczyński

Urząd Miasta Katowice

Wojciech Gęstwa

DSC Polana Jakuszycka

Tomasz Kulczycki

Polski Związek Piłki Nożnej

20:00 – 01:00

Industry Evening – meeting of congress participants

08:00 – 09:25

Registration/Welcome coffee

09:25 – 09:30

Official opening of the VIII Sport Business Poland Congress

Tomasz Rożenek

Stowarzyszenie Sport Biznes Polska

09:30 – 13:00

Presentations on the Main Stage

13:00 – 13:45

Expert Debate

Physical fitness of children and youth in Poland – where are we now, and where can we be in the future?

Jolanta Żyśko

AWF Warszawa

13:50 – 14:35

Expert Debate

A creative approach to sports for children and youth: how to encourage the younger generation to lead an active lifestyle.

Monika Pyrek-Rokita

Fundacja Moniki Pyrek

Otylia Jędrzejczak

Polski Związek Pływacki

Robert Korzeniowski

Doradca Ministra Sportu i Turystyki ds. Strategii Sportu

14:35 – 15:35

Lunch/Networking

15:35 – 16:00

Expert Presentation

Youth Sports Games – the largest amateur sports event in Europe for children and youth.

Slaven Marić

Youth Sports Games

16:05 – 16:30

Expert Presentation

What is safeguarding – from theory to practice.

Luiza Złotkowska

Polski Komitet Olimpijski

Ewelina Albrecht – Ziaja

Polski Związek Żeglarski

16:35 – 17:00

One on One conversation

How to increase children and youth participation in sports using existing sports infrastructure?

Aneta Stosik

AWF Wrocław

Piotr Borys

Ministerstwo Sportu i Turystyki

17:00 – 17:15

Coffee break/Networking

17:15 – 18:00

Expert Debate

Sport in the lives of children and youth – can it free young minds?

20:00 – 01:00

Industry Evening – meeting of congress participants

08:00 – 09:25

Registration/Welcome coffee

09:25 – 09:30

Official opening of the VIII Sport Business Poland Congress

Tomasz Rożenek

Stowarzyszenie Sport Biznes Polska

09:30 – 13:00

Presentations on the Main Stage

13:00 – 13:45

Masterclass (Sala A)

Financial League 1 – the premiere of the Grant Thornton report

Łukasz Słyż

Grant Thornton

Tomasz Mleczak

Grant Thornton

Marcin Janicki

1. Liga Piłkarska

13:00 – 13:45

Masterclass (Sala B)

Planning and applying to host sporting events using the Brisbane 2032 Olympic Games as an example

13:50 – 14:35

Masterclass (SALA A)

New technologies in sports and their impact on industry development

13:50 – 14:35

Masterclass (SALA B)

C-Suite – CEO, COO, CFO, CMO – main trends influencing the future of the sports industry

Tomasz Zahorski

Legia Training Center

Jakub Rachfalik

Forum by Nowy Styl

Olivier Jarosz

LTT Sports

Joanna Skupinska

LTT Sports

14:35 – 15:35

Lunch/Networking

15:35 – 16:20

Masterclass (SALA A)

How to select an athlete that fits the brand and effectively activate the partnership

15:35 – 16:20

Masterclass (Sala B)

The role and influence of the media on the bookmaking market

Jakub Kłyszejko

Sportmarketing.pl

16:25 – 17:10

Masterclass

NGO and ESG. Significant Partnerships for Sport and Business – Case Study of the Graj z Głową Foundation

Ewa Urtnowska

Fundacja „Graj z Głową”

Kinga Achruk

Fundacja „Graj z Głową”

dr Paweł Zembura

Institute for Sport Governance

16:25 – 17:10

Masterclass (Sala B)

Urban Sports Clubs – The Path to Self-Sufficiency

Konrad Goździor

LTT Sports

Fathi Abou El Gadaiel

LTT Sports Saudi Arabia

20:00 – 01:00

Industry Evening – meeting of congress participants

Participation Packages

EARLY BIRD REGISTRATION FOR PARTICIPATION PACKAGES BEGINS ON SEPTEMBER 9 AT 8:00 PM!

To ensure your comfort, we have prepared several participation options for the VIII Sport Business Poland Congress. Depending on your preferences, you can choose between in-person attendance (one-day or two-day) or online participation.

Package prices may vary depending on the current stage of sales.

For any additional questions, please feel free to CONTACT the Organizer’s office.

Online Package

50 EUR

  • Online Participation in the 8th SBP Congress (November 5th)
  • Simultaneous Translation of International Presentations
  • Access to Video Recordings from the Congress
  • Certificate of Conference Participation
  • Coffee Breaks and Lunch (Day 1)
  • Access to the Networking Platform and App
  • Participant Starter Pack
  • Participation in the Industry Evening (November 5th)
  • Participation in SBP Workshops (November 6th)
  • Coffee Breaks and Lunch (Day 2)
  • Certificate of Workshop Participation
  • Access to Workshop Training Materials
Buy ticket

Standard Package

150 EUR

  • Participation in the on-site VIII SBP Congress (November 5th)
  • Simultaneous Translation of International Presentations
  • Access to Video Recordings from the Congress
  • Certificate of Conference Participation
  • Coffee Breaks and Lunch (Day 1)
  • Access to the Networking Platform and App
  • Participant Starter Pack
  • Participation in the Industry Evening (November 5th)
  • Participation in SBP Workshops (November 6th)
  • Coffee Breaks and Lunch (Day 2)
  • Certificate of Workshop Participation
  • Access to Workshop Training Materials
Buy ticket

VIP Package

400 EUR

  • Participation in the on-site VIII SBP Congress (November 5th)
  • Participation in the Industry Evening (November 5th)
  • Simultaneous translation of foreign speeches
  • Coffee breaks and lunch (VIP Zone)
  • Access to the networking platform and application
  • Access to the VIP networking area for Partners/Speakers
  • Participant Starter Pack
  • Certificates of participation in the Congress 
  • Access to video recordings of the event
Buy ticket

Additional options

  • Invitation for the Industry Evening (November 5) – 50 EUR
Buy ticket

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CONTACT THE ORGANIZER

Julia Janc

Sales and Marketing Specialist

Sport Business Poland Association

VIII KONGRES SPORT BIZNES POLSKA  5-6 LISTOPADA 2024 – DOUBLETREE BY HILTON WARSZAWA  KONTAKT DO ORGANIZATORA ➡