Fiona Green

Fiona Green is a leading authority in data, CRM, and digital technology with over 30 years of experience in the sports industry. She has represented rights owners across sponsorship, media rights, and merchandising, working with global organisations including FIFA, UEFA, football clubs, cricket, and athletics bodies.

In 2011, Fiona founded Winners, a specialist sports consultancy that helps rights holders and governing bodies harness data and digital technology to drive fan engagement and commercial growth.

She is also the author of the acclaimed book series Winning with Data in the Business of Sports, first published in 2018 and updated in 2021, which combines strategy, technology, and real-world case studies to show how data can transform sports organisations. Her work features leading examples from Arsenal, AS Roma, the ICC Cricket World Cup, the LA Kings, and UEFA.

Building on this expertise, Fiona founded ProDataStack, a technology start-up that leverages data aggregation and AI to create insights and predictive tools for talent-driven industries. Initially focused on professional athletes, ProDataStack is expanding into entertainment and corporate talent, providing dashboards, indexes, and predictive analytics that empower individuals and organisations to treat talent as holistic brands.