Sports storytelling as part of an advertising campaign – how to build emotional narratives?

Together with Stellis, a partner of the Sport Business Poland Association since 2022, we are pleased to announce the launch of the new SBP website. This is another significant step in the Association’s digital transformation process. The new SBP website has been designed with a focus on intuitive usability and clear navigation to fully meet […]

Top international experts, nearly 130 speakers, 5 stages, masterclasses, thematic workshops, and the Industry Leaders’ Awards. The Sport Business Poland Association presents a refreshed format for the SBP Congress. The largest event in the world of sports and sports business will once again take place in Warsaw on November 5-6, 2024. The Sport Business Poland […]